Are you a creative strategist who lives and breathes social media? Do you have the leadership skills to guide local teams and the cultural insight to engage diverse audiences? We’re looking for a Social Media Lead to shape and execute our regional social strategy across Latvia, Estonia, Lithuania, Sweden, and Finland for brands including Ninja Casino, Optibet, Laimz, and more.

RESPONSIBILITIES:

• Develop and lead the overarching social media strategy for the Baltic & Nordic markets, in collaboration with local brand teams.
• Manage and support local Social Media Managers/Executives, ensuring strong execution, alignment, and innovation across all channels.
• Oversee content creation, calendar planning, influencer campaigns, and community engagement across platforms like TikTok, Instagram, Facebook, and YouTube.
• Ensure cultural relevance and tone of voice in each market, adapting content to local nuances and trends.
• Contribute to content ideation and short-form video creation, occasionally appearing on camera for pan-regional content.
• Track performance metrics, oversee reporting, and adjust strategy based on data-driven insights.
• Collaborate closely with the wider design, creative, and brand managers teams, acting as the go-to expert on all things social.

REQUIREMENTS:

• Fluency in Latvian or Estonian (spoken and written) and English. Knowledge of Russian is a plus.
• Proven experience in leading social media strategy across multiple markets or brands.
• Hands-on experience in content production, influencer marketing, and platform management.
• Strong understanding of Baltic and Nordic culture, trends, and digital habits.
• Excellent communication and leadership skills; able to manage and inspire a team.
• Experience with analytics tools and ability to translate insights into action.
• Familiarity with the entertainment, iGaming, or betting industry is a plus.

WE OFFER:

• Great opportunity to take part in the development of growth- and innovation-driven company and build its future.
• Dynamic work in a rapidly growing international company with personal development possibilities.
• Professional team with various, international backgrounds to collaborate.
• Opportunity for career development.
• Wide benefits package: annual company performance bonus, extra day off on your birthday, dedicated days off for your physical and mental health, additional vacation days depending on the length of employment, health insurance policy, wellness and team-building events, dedicated budget for your training and development, paid online consultations with certified therapists and so much more!