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We are Entain - one of the biggest iGaming companies worldwide. Our vision is to be the world leader in betting, gaming and interactive entertainment. We will achieve this through our focus on sustainability and growth, transforming our sector for our players, for ourselves and for the good of entertainment.
The Entain journey began on 9th December 2020, but our brands have been making history since the 1880s. Licensed in 27 jurisdictions, we’re now home to a global family of more than 25 iconic names - such big names as BetMGM, Bwin, Coral, Ladbrokes.
In Entain we employ around 24,000 people in 19 countries across five continents, with retail operations in the UK, Ireland, Belgium and Italy.
ENLABS, which stands for Entertainment Laboratories, was acquired by Entain and joined the Entain family in April of 2021.
In ENLABS (from recent - part of Entain) we are a company that creates entertainment through innovative thinking by offering our customers industry-leading gaming content across all product verticals coupled with outstanding localized service. We are the largest iGaming operator in the Baltics with an ambition to expand well beyond, becoming one of the leading online gaming companies in other regions of Europe. We focus on regulated or soon to be regulated markets and promote responsible gambling. Regulation means a guarantee of fair play, player protection and local gambling tax contributions. As part of portfolio ENLABS owns a group of licensed online gaming companies located in several European jurisdictions. We operate a portfolio of well-known brands including our flagship brand “Optibet” and "Ninja Casino".
Today ENLABS (incorporated into Entain as of recent) is a multi-brand online gaming company with 400+ people from more than 15 countries situated in offices across Riga (headquarters), Tallinn, Vilnius, Malta, Marbella, Stockholm and Minsk. We are proud to be the leading iGaming operator in the Baltic States, and one of the fastest growing operators in Eastern Europe.
Describing our Culture we say that we have a bit of the both worlds: reasonably and adequately corporate when it comes to policies, procedures, processes, hierarchy yet at the same time with a start-upish vibe - being very flexible, open, agile and with a team where we are friendly and down-to-earth.
Our mission and simultaneously core values are to create entertainment, infuse joy and spark change. Looking practically how things are happening in our Family it is fair to say we are living these three values in our everyday lives.